Last year, the Wall Street Journal (WSJ) reported that a growing number of companies are deploying reward and competitive tactics commonly found in the gaming world to make tasks such as management training, data entry and brainstorming less “work-like.”
“This “gamification” of the workplace, or “enterprise gamification” in tech-industry parlance, is a fast-growing business. Companies have used digital games for a number of years to help market products to consumers and build brand loyalty.
“What’s emerging is using games to motivate their own employees,” WSJ reported.
