In the run-up to the 2012 election, various candidates approached me and my design firm Dopamine to discuss how gamification could be used to help them get elected. Although we ultimately lacked the time to do anything tangible, this year saw a number of gamified models used to drive success at the ballot box. These included consumer mini-games and volunteer “loyalty programs,” just to name a few.
Using gamification in this way — to sway consumer and employee opinion — is the principal discussion at events like 2013’s GSummit, and a major part of what our burgeoning industry works on. One area we haven’t had a chance to address yet is gamifying the electoral process itself — particularly voter turnout.
via Gabe Zichermann: Rethinking Elections With Gamification.