Tag Archives: Gamification

In the News

The War Will Be Gamified: Israel, Hamas in Social Media Struggle

In addition to waging an unprecedented war of words with Hamas on Twitter over its escalating conflict in Gaza, the Israel Defense Forces (IDF) has introduced “game dynamics” on its war blog.

These “gamification” features, normally the province of social networking services like Foursquare and Facebook, allow visitors to the IDF’s blog to rack up “points” for repeat visits or numerous tweets, as the blog tracks the progress of Israel’s escalating conflict with al-Qassam, the military wing of Hamas. Jon Mitchell, a writer for the tech blog Readwrite who first noticed the IDF’s gamification features, noted that while they have been live since July, “promoting it on the front page during this military campaign is beyond crass.”

“Innocent people are dying on all sides, and the IDF wants to reward people for tweeting about it,” Mitchell added. “It makes me sick.”

via The War Will Be Gamified: Israel, Hamas in Social Media Struggle | TIME.com.

In the News

The Big Data of Gamification

Gamification is a technique that’s become widely used in enterprise products over the past few years. Game elements are incorporated into social business applications in particular. And while there is a general consensus around their effectiveness, this press release by the newly created Bunchball Labs seems to be putting it to the test.

Bunchball Labs will apply analytics to large sets of data–billions of user actions derived from gamification elements in many different areas. Along with gauging their effectiveness, it might be able to predict the effectiveness of certain strategies, the release says.

via The big data of gamification – Page 1 – Information Architecture.