Gabe Zichermann: Rethinking Elections With Gamification

In the run-up to the 2012 election, various candidates approached me and my design firm Dopamine to discuss how gamification could be used to help them get elected. Although we ultimately lacked the time to do anything tangible, this year saw a number of gamified models used to drive success at the ballot box. These included consumer mini-games and volunteer “loyalty programs,” just to name a few.

Using gamification in this way — to sway consumer and employee opinion — is the principal discussion at events like 2013’s GSummit, and a major part of what our burgeoning industry works on. One area we haven’t had a chance to address yet is gamifying the electoral process itself — particularly voter turnout.

via Gabe Zichermann: Rethinking Elections With Gamification.

Gamifying Education with Superfunner

The educational system has changed. Though for the most part, the concept remains the same – instill knowledge and applicable skills to the next generation so that they may reach higher education, find good jobs and so on. However, the system for doing so has shifted from a flat lecture based system to something more interactive. It is this interactivity that is breeding and propagating the word “gamification” in relation to education, something the creator of Superfunner, Jeff Schwarting, is counting on.

There are several reasons for this shift in the educational approach. The first reason is financial. Schools are more and more strapped for cash, forcing them to innovate in order to get the material across to the students. The second reason is the students themselves, entering into a loop of attention span and distraction issues. With the advent of mobile devices, students have even one more distraction to keep them from an education they might not understand they need.

So enter folks like Schwarting who created an app, a curriculum addendum, called Superfunner. Superfunner (not to be confused with Homestar Runner) layers on top of any existing curriculum, creating a gamification of the material, rewarding kids with badges and other non-material rewards. This system of gamification fits in line with how many of today’s children are learning outside of school. Competition breeds success.

via Gamifying Education with Superfunner.

The War Will Be Gamified: Israel, Hamas in Social Media Struggle

In addition to waging an unprecedented war of words with Hamas on Twitter over its escalating conflict in Gaza, the Israel Defense Forces (IDF) has introduced “game dynamics” on its war blog.

These “gamification” features, normally the province of social networking services like Foursquare and Facebook, allow visitors to the IDF’s blog to rack up “points” for repeat visits or numerous tweets, as the blog tracks the progress of Israel’s escalating conflict with al-Qassam, the military wing of Hamas. Jon Mitchell, a writer for the tech blog Readwrite who first noticed the IDF’s gamification features, noted that while they have been live since July, “promoting it on the front page during this military campaign is beyond crass.”

“Innocent people are dying on all sides, and the IDF wants to reward people for tweeting about it,” Mitchell added. “It makes me sick.”

via The War Will Be Gamified: Israel, Hamas in Social Media Struggle | TIME.com.

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